Blog Archives

Aveda’s Green Carpet Runway Show

Last night I had the privilege of shooting for Aveda at their Green Carpet Runway Show at The Vault in downtown Boston. Close to twenty salons were participating in this Earth Month event, which helped raised money for Clean Water Fund. Each salon was given the task of dressing a model using only recycled materials, with a spending limit of $50. I don’t think I’ve ever seen so much creativity from so many talented people. There were dresses made out of comic books, trash bags, balloons, you name it. One model even had a dress that, when scanned by your iPhone, would bring you to Aveda’s website.

The event itself was more successful then anticipated, and The Vault quickly became filled to capacity (or possibly over) with people excited for the event. From a photographer’s standpoint, it was an incredibly challenging shoot, considering that -

1. The venue was unbelievably dark.

2. The models did not actually stop at the end of the runway, they actually walked beyond the runway, to make a turn in front of the judges, so they were always moving.

3. There was a truly insane amount of iPhones being jammed in front of my lens as I was trying to get clean shots.

That being said, I’m pretty happy with the images I got, although I know I must be missing one or two of the models, which I’m disappointed in.

My good friends at Zona Salons won the prize for Best Hair, so we did a congratulatory photo shoot just outside the club (during which my light was toppled over by the wind, breaking it instantly ). Also, I took one of the photos of their model Becky (taken on the runway) and made it a bit more fantastical.